Start with the Strategic Briefing

The most important shift in using AI strategically is timing. Bring it into the work while the outcome is clear and the path is still open, so it can help you think through how to get there.

We teach people to start with a Strategic Briefing called OCH: Outcome, Context, Help. This gives your AI Work Partner the end result you’re trying to create, the situation it needs to understand, so it can help you think through the best path forward.

It’s a small but powerful shift in how you work with AI, and one of the fastest ways to move from tactical use to becoming an AI Director.

Learn the OCH Briefing

Stay Current


AI is moving quickly, and the ways we work with it keep getting better. My client work gives me a front-row seat to the practices, habits, and approaches that are creating real value.

Directing Intelligence: How to Partner with AI for Your Best Work Yet lays out my complete method. My Substack Essays go deeper into important ideas and emerging questions. And the Weekly AI Insights email shares what I’m learning right now.

Explore the ideas, and if you want to put them into practice with your organization, let’s talk.

Book a Strategy Call
Coachfully AI founder, Edwin Jansan, speaking to an audience.

What MAkes Us Unique

How AI Adoption Actually Works

Real adoption is built, not announced.

We start with leadership and expand into teams. Each participant builds and refines their own custom AI work partner and specialist tools tied directly to their role.

The focus is on capabilities and habits. Clear expectations. Practical use. Shared standards across the teams.

Book a Strategy Call

What to Expect

Clear sequencing from day one.
Hands-on building of your own custom AI.
Access to our CraftAI tools to accelerate setup.
Simple habits that make AI part of daily work.
Coachfully AI founder, Edwin Jansan.

Learn with me

Insights From the Field

There is a lot of noise around AI. I work inside real organizations testing what actually drives performance and what stalls out.

I widely share the patterns, mistakes, breakthroughs, and tools that are ready for use.

Access this work for free:

Real Stories From Our Clients

5 stars
“Now I feel like I’m ahead in AI” 
This has completely transformed the way I see AI. I went from fear to confidence in using it for brainstorming, creativity, and decision-making. AI now feels approachable and practical. I’ve fully integrated AI into my business and even enhanced my services. I now see AI as a powerful ally.
Managing Director
Leona Banfield
5 stars
“This changes everything”
What once felt unfamiliar and scary now excites me with endless possibilities. Edwin’s passion is truly contagious, and thanks to his guidance, I’ve built personal GPTs and powerful processes that have made my things dramatically more efficient. Working with Edwin is a game-changer!
Founder
Louise Fitzgibbon
5 stars
“My custom AI was my savior” 
The custom AI Edwin helped me create has been an absolute lifesaver. It has helped me connect the dots on my health issues—things my doctors overlooked. The personalized support, tracking of my symptoms, my prescriptions, and the expert recommendations have been invaluable. I feel heard, understood, and empowered!
Educator
Anna-Victoria Osborne
5 stars
"Working with Edwin was a game-changer."
His guidance in creating an AI-powered book bot has not only driven book sales but also dramatically elevates the reader's experience in applying the book’s concepts. His wisdom, intuition, and innovative spirit make him a true partner who has transformed how I think about and use AI.
Author
Julie Winkle Giulioni
5 stars
"Amazing AI workshop for our team."
It’s not easy to walk into a room of strangers and add value to strategic discussions but you did a fine job! The team was inspired with many great nuggets for new AI creations, and how to write the instructions. I’m excited to see how the bright minds on our team can use AI to create new value.
CEO
Andy Dalrymple
5 stars
"His coaching is transformative."
First Edwin guided me through the creation of my AI-powered Genie, which amplified my book’s reach and application. Then, he coached me to lead with AI in my enterprise learning services, and I'm now seen as an AI expert in my field. Edwin's vision and guidance have been pivotal in my success.
CEO + Author
Carly Abramowitz
5 stars
"He helped us see possibilities."
Edwin’s guidance in seeing how we could leverage AI for the most challenging parts of our industry was inspirational. Edwin is hands-on but also encourages us to take our own steps on the learning curve, which has emboldened us to try new things and see new possibilities!
Leadership Consultant
Nick Foster
5 stars
"AI can help humanity to ascend."
Edwin used the transcripts of my show on GAIA to create the E.D. AI for my membership community. People love it. Now anyone can get 24/7 access to channeled wisdom. Programming AI with love can help to counterbalance all the negativity in our world.
Filmmaker, Actor, Influencer
Reuben Langdon
5 stars
"Edwin gets things done."
Our team had a goal and vision to build a customized AI bot to be a new differentiator for our mental health management platform. Edwin is a great educator. We learned so much throughout the process and he was instrumental - always available to help and offer solutions.
Chief Marketing Officer
Melissa Alvares

Go Deeper

Directing Intelligence: How to Partner with AI for Your Best Work Yet is my upcoming book on building an AI Work Partner, briefing it strategically, and developing the judgment and habits to do your best work with amplified intelligence.

On Substack, I explore the ideas, questions, and practices emerging from my work with leaders and teams as AI continues to elevate our capabilities.