Start with the Strategic Briefing

The most important shift in using AI strategically is timing. Bring it into the work while the outcome is clear and the path is still open, so it can help you think through how to get there.

We teach people to start with a Strategic Briefing called OCH: Outcome, Context, Help. This gives your AI Work Partner the end result you’re trying to create, the situation it needs to understand, so it can help you think through the best path forward.

It’s a small but powerful shift in how you work with AI, and one of the fastest ways to move from tactical use to becoming an AI Director.

Learn the OCH Briefing

Stay Current


AI is moving quickly, and the ways we work with it keep getting better. My client work gives me a front-row seat to the practices, habits, and approaches that are creating real value.

Directing Intelligence: How to Partner with AI for Your Best Work Yet lays out my complete method. My Substack Essays go deeper into important ideas and emerging questions. And the Weekly AI Insights email shares what I’m learning right now.

Explore the ideas, and if you want to put them into practice with your organization, let’s talk.

Book a Strategy Call
Coachfully AI founder, Edwin Jansan, speaking to an audience.

What we believe

AI Should Amplify Human Potential

We believe AI offers an extraordinary opportunity for people to do the best, most meaningful work of their lives. With AI as a Work Partner, people can think bigger, solve harder problems, make better decisions, and contribute more of what makes them uniquely human.

We're passionate about helping people develop these capabilities so they can do more valuable work, grow professionally, and devote more energy to creativity, leadership, and working well together.

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Our Principles

Use AI as a thinking partner.
Bring AI in before the path is set.
Build habits through structured practice.
Leaders go first.

Strategic AI Activation

Help your people develop the skills and habits to do their best work with AI. Our three-stage program combines hands-on learning, real-world practice, and accountability to help leaders and teams make strategic AI use part of how they work every day.
Coachfully AI founder, Edwin Jansan.

Learn with me

Insights From the Field

There is a lot of noise around AI. I work inside real organizations testing what actually drives performance and what stalls out.

I widely share the patterns, mistakes, breakthroughs, and tools that are ready for use.

Access this work for free:

Go Deeper

‍Directing Intelligence: How to Partner with AI for Your Best Work Yet is my upcoming book on building an AI Work Partner, briefing it strategically, and developing the judgment and habits to do your best work with amplified intelligence.

On Substack, I explore the ideas, questions, and practices emerging from my work with leaders and teams as AI continues to elevate our capabilities.