What we believe

People Are the Point

We believe the greatest opportunity with AI is what people can accomplish with greater intelligence at their disposal.

AI can help us explore new possibilities, challenge our assumptions, and take on challenges we might never have attempted alone. We're passionate about helping people embrace these possibilities while keeping human judgment, creativity, leadership, and meaningful relationships at the center of their work.

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Our Principles

Use AI as a thinking partner.
Bring AI in before the path is set.
Build habits through structured practice.
Leaders go first.

Strategic AI Activation

Help your people develop the skills and habits to do their best work with AI. Our three-stage program combines hands-on learning, real-world practice, and accountability to help leaders and teams make strategic AI use part of how they work every day.

Start with the Strategic Briefing

The most important shift in using AI effectively is timing. Bring it into the work while the outcome is clear and the path is still open, so it can help you think through how to get there.

We teach people to start with a Strategic Briefing called OCH: Outcome, Context, Help. This gives your AI Work Partner the end result you’re trying to create, the situation it needs to understand, so it can help you think through the best path forward.

It’s a small but powerful shift in how you work with AI, and one of the fastest ways to move from tactical use to becoming an AI Director.

Learn the OCH Briefing

Learn with me

Insights From the Field

I'm Edwin Jansen, founder of Coachfully.AI

I'm in the field with executives and teams learning to use AI most effectively, so I get a firsthand look at what's working, what's challenging, and where the biggest opportunities are emerging.

I share these lessons through my Weekly AI Insights email, with practical ideas you can put to use.

For deeper explorations of AI best practices and resources, read my Substack Essays.
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Coachfully AI founder, Edwin Jansan, speaking to an audience.
COMING MARCH 2027

My New Book: Directing Intelligence

‍Directing Intelligence: How to Partner with AI for Your Best Work Yet is a practical guide to making AI a valuable partner in your most important work.

Learn how to build your own custom AI Work Partner, use the Strategic Briefing to operate more effectively, and develop the habits that help you keep improving.