AI without Structure Fails

Trying tools is easy. Building capability is harder.

When AI stays in experimentation or is pushed as a top-down tool, it rarely changes how work actually gets done.

Real progress begins when leaders define a sequenced approach and every team member builds and refines their own custom AI work partner and specialist tools. 

Capability grows as people move from dabbling to directing.

Built in Practice


I work directly with business leaders who are integrating AI into how their companies operate.

From executive sessions to team workshops, I focus on strategic impact. What changes performance. What scales. What sticks.

That work is shaping my upcoming book, Amplified Intelligence (AI) Mode. For grounded insights shaped by practice, subscribe to the AI Mode Substack. If you are ready to apply it in your organization, let’s talk.

Book a Strategy Call
Coachfully AI founder, Edwin Jansan, speaking to an audience.

What MAkes Us Unique

How AI Adoption Actually Works

Real adoption is built, not announced.

We start with leadership and expand into teams. Each participant builds and refines their own custom AI work partner and specialist tools tied directly to their role.

The focus is on capabilities and habits. Clear expectations. Practical use. Shared standards across the teams.

Book a Strategy Call

What to Expect

Clear sequencing from day one.
Hands-on building of your own custom AI.
Access to our CraftAI tools to accelerate setup.
Simple habits that make AI part of daily work.
Coachfully AI founder, Edwin Jansan.

Learn with me

Insights From the Field

There is a lot of noise around AI. I work inside real organizations testing what actually drives performance and what stalls out.

I widely share the patterns, mistakes, breakthroughs, and tools that are ready for use.

Access this work for free:

Real Stories From Our Clients

5 stars
“Now I feel like I’m ahead in AI” 
This has completely transformed the way I see AI. I went from fear to confidence in using it for brainstorming, creativity, and decision-making. AI now feels approachable and practical. I’ve fully integrated AI into my business and even enhanced my services. I now see AI as a powerful ally.
Principal
Leona Banfield
5 stars
“This changes everything”
What once felt unfamiliar and scary now excites me with endless possibilities. Edwin’s passion is truly contagious, and thanks to his guidance, I’ve built personal GPTs and powerful processes that have made my things dramatically more efficient. Working with Edwin is a game-changer!
Founder
Louise Fitzgibbon
5 stars
“My custom GPT was my savior” 
The custom AI Edwin helped me create has been an absolute lifesaver during my IVF journey and pregnancy. It has helped me connect the dots on my health issues—things my doctors overlooked—from thyroid issues to digestive problems. The personalized support, tracking of my symptoms, my prescriptions, and the expert recommendations have been invaluable. I feel heard, understood, and empowered!
Spiritual Teacher
Anna-Victoria Osborne
5 stars
"Working with Edwin was a game-changer."
His guidance in creating an AI-powered book bot has not only driven book sales but also dramatically elevates the reader's experience in applying the book’s concepts. His wisdom, intuition, and innovative spirit make him a true partner who has transformed how I think about and use AI.
Author
Julie Winkle Giulioni
5 stars
"Amazing AI workshop for our team."
It’s not easy to walk into a room of strangers and add value to strategic discussions but you did a fine job! The team was inspired with many great nuggets for new AI creations, and how to write the instructions. I’m excited to see how the bright minds on our team can use AI to create new value.
CEO
Andy Dalrymple
5 stars
"His coaching is transformative."

First Edwin guided me through the creation of my AI-powered Genie, which amplified my book’s reach and application. Then, he coached me to lead with AI in my enterprise learning services, and I'm now seen as an AI expert in my field. Edwin's vision and guidance have been pivotal in my success.
CEO + Author
Carly Abramowitz
5 stars
"He helped us see possibilities."
Edwin’s guidance in seeing how we could leverage AI for the most challenging parts of our industry was inspirational. Edwin is hands-on but also encourages us to take our own steps on the learning curve, which has emboldened us to try new things and see new possibilities!
Co-Founder
Nick Foster
5 stars
"AI can help humanity to ascend."

Edwin used the transcripts of my show on GAIA to create the E.D. AI for my membership community. People love it. Now anyone can get 24/7 access to channeled wisdom. Programming AI with love can help to counterbalance all the negativity in our world.
Filmmaker
Reuben Langdon
5 stars
"Edwin knows how to get project done."
"Edwin knows how to get projects done."
Our team had a goal and vision to build a customized AI bot to be a new differentiator for our mental health management platform. Edwin is a great educator. We learned so much throughout the process and he was instrumental - always available to help and offer solutions.
Chief Marketing Officer
Melissa Alvares

The Era of Amplified Intelligence

AI is not just a tech trend. It is a shift in orientation.

Amplified Intelligence (AI) Mode is my upcoming book on how to stop working alone and start reimagining everything in this new paradigm.

On Substack, I publish deep dives, practical models, and the real-world thinking behind this transformation. Follow the work as it unfolds.