Welcome to your New Superpower.

Transform your life. Your work. Your future.


In the Personal AI Lab, you will grasp your own opportunity to fully leverage AI. We'll create a custom GPT that solves a key challenge, and turns work into play.

You'll be guided in every step to make sure you fall in love with what’s now possible.

Book Your Personal AI Lab Session

Don’t Let AI Pass You By

You’ve heard the buzz. AI is revolutionizing industries, boosting productivity, and "changing everything".

But that's likely not been your experience. Is it all hype?

The vast majority of people are only scratching the surface with tools like ChatGPT.

Most haven't seen the massive potential in building custom AI that's designed for your own specific needs.

That’s where the Personal AI Lab (PAL) comes in. It's a shortcut to get you to the forefront of AI. It’s easy, fun, and completely tailored for your needs.

Book Your Personal AI Lab Session

How Does it Work?

This isn’t a course. It’s not a training. The Personal AI Lab is a guided, hands-on experience.
In our 90-minute session, you’ll use our CraftAI to go through a structured, step-by-step process to create a custom AI that fits seamlessly into your life or work.

In the session you will:

  • Create your own fully customized GPT
  • Be able to use CraftAI to create unlimited AI's
  • Leave excited, confident and empowered
  • See the power of AI to improve anything

Your competitive edge comes from effective implementation—turning AI potential into practical advantage.

Real value: $597
Special Offer $397
Book Your Personal AI Lab Session

Real Stories From Our Clients

5 stars
“Now I feel like I’m ahead in AI” 
This has completely transformed the way I see AI. I went from fear to confidence in using it for brainstorming, creativity, and decision-making. AI now feels approachable and practical. I’ve fully integrated AI into my business and even enhanced my services. I now see AI as a powerful ally.
Principal
Leona Banfield
5 stars
“This changes everything”
What once felt unfamiliar and scary now excites me with endless possibilities. Edwin’s passion is truly contagious, and thanks to his guidance, I’ve built personal GPTs and powerful processes that have made my things dramatically more efficient. Working with Edwin is a game-changer!
Founder
Louise Fitzgibbon
5 stars
“My custom GPT was my savior” 
The custom AI Edwin helped me create has been an absolute lifesaver during my IVF journey and pregnancy. It has helped me connect the dots on my health issues—things my doctors overlooked—from thyroid issues to digestive problems. The personalized support, tracking of my symptoms, my prescriptions, and the expert recommendations have been invaluable. I feel heard, understood, and empowered!
Spiritual Teacher
Anna-Victoria Osborne
5 stars
"Working with Edwin was a game-changer."

His guidance in creating an AI-powered book bot has not only driven book sales but also dramatically elevates the reader's experience in applying the book’s concepts. His wisdom, intuition, and innovative spirit make him a true partner who has transformed how I think about and use AI.
Author
Julie Winkle Giulioni
5 stars
"Amazing AI workshop for our team."
It’s not easy to walk into a room of strangers and add value to strategic discussions but you did a fine job! The team was inspired with many great nuggets for new AI creations, and how to write the instructions. I’m excited to see how the bright minds on our team can use AI to create new value.
CEO
Andy Dalrymple
5 stars
"His coaching is transformative."

First Edwin guided me through the creation of my AI-powered Genie, which amplified my book’s reach and application. Then, he coached me to lead with AI in my enterprise learning services, and I'm now seen as an AI expert in my field. Edwin's vision and guidance have been pivotal in my success.
CEO + Author
Carly Abramowitz
5 stars
"He helped us see possibilities."
Edwin’s guidance in seeing how we could leverage AI for the most challenging parts of our industry was inspirational. Edwin is hands-on but also encourages us to take our own steps on the learning curve, which has emboldened us to try new things and see new possibilities!
Co-Founder
Nick Foster
5 stars
"AI can help humanity to ascend."

Edwin used the transcripts of my show on GAIA to create the E.D. AI for my membership community. People love it. Now anyone can get 24/7 access to channeled wisdom. Programming AI with love can help to counterbalance all the negativity in our world.
Filmmaker
Reuben Langdon
5 stars
"Edwin knows how to get project done."
"Edwin knows how to get projects done."
Our team had a goal and vision to build a customized AI bot to be a new differentiator for our mental health management platform. Edwin is a great educator. We learned so much throughout the process and he was instrumental - always available to help and offer solutions.
Chief Marketing Officer
Melissa Alvares

Join the We 💙 AI Movement

AI is the greatest gift humanity has given itself—but 99.9% of people haven’t opened it yet. WeHeart.AI is on a mission to change that. In this free Substack you’ll dive into thought-provoking essays, reframe AI as your personal ally, and be part of a movement that champions AI for abundance, creativity, and positive transformation.